StreetEasy’s Ad Campaign Is Neocolonialist Propaganda For The Seamless Generation | Village Voice

StreetEasy has all but usurped the apartment-finding role once held by Craigslist, and before that, by rushing out to pick up the Voice on Tuesday nights before your fellow would-be renters. Ever since the site launched its first subway ad campaign two years ago, the website has tried to position itself as your hip friend who will tell you the ins and outs of navigating the New York housing market. Two years ago, it was trafficking in homespun knowledge (“The only bad thing about a walkup is every single step”); last year’s “Find Your Formula” campaign used StreetEasy’s search checkboxes to lay out rental dilemmas as algebra: “West Village + Outdoor Space + Washer/Dryer = +4 Roommates.”

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