Attack of the Subway Video Ads: Cash Cow or “Invasion”? (Village Voice/Runnin’ Scared)

Just when you thought it was safe to go back underground:

The announcement that video ads are coming to the subway ā€” in the form of playoff baseball highlights beamed by TBS to specially-equipped cars on the 42nd Street Shuttle ā€” was met mostly with goggling over the technology that embeds TV screens in train car walls, mixed with plaintive sighs that, given what MTA chair Jay Walder charitably called the authority’s “uncertain finances,” watching clips of Reds-Padres games was better than yet another fair hike. … [read more]